For the love of the horse

Transform Your Business

Learn how to create a fulfilling, sustainable, and profitable life you can LOVE in the horse business. 

LIVE SEMINAR with Karen Rohlf

for trainers, coaches, instructors, and anyone who serves equestrians

Orlando FL, August 11-12, 2017

Step into a room full of powerful lessons, inspiration, and learning with someone who understand the unique challenges of the horse business

This is for you if:

  • You want to know how to attract the clients you love to serve
  • You need help knowing how to market yourself and get yourself 'out there'
  • You want to get free of the 'work an hour to get paid for an hour' model
  • You want to increase your income
  • You want to dramatically decrease your number of cancellations
  • You want to know how to leverage your time
  • You are just starting out and want to set yourself up for success
  • You have more to offer students but you're not sure how to do it
  • You want to balance your work and your life better
  • You want to have more time for your own horses 
  • You want a good excuse to come play at Universal Theme Park!

Let's spend a day and a half together focusing on the vision, strategies, and information you need to attract the students you love to teach, serve them at a higher level, generate more income, and still have time at the end of the day for YOU (and your horses!) 

You will go home with stategies to make your business and life better.

I know you are willing to work hard IN your business. Taking the time to work ON your business will be the difference between stress and success. ......~Karen Rohlf 


Getting in proximity to people who are heading in the direction you want to go is the easiest way to make real and lasting changes in your life. It's common to feel like you are alone in your struggles. Experience the power of being in a room full of people who understand exactly what your challenges are.

'Nothing changes if nothing changes' It's time to take action!


  • A new vision for what’s possible
  • Strategies you can immediately implement 
  • Ways to increase income 
  • Ways to leverage your time
  • Ideas for serving your clients at a higher level
  • Real life examples of business transformations
  • Answers to your specific questions  

Come for a great seminar, make new friends, and leave with strategies to make your business and your life better!  

Who is Karen Rohlf?

Karen is the creator of the Dressage Naturally program and is an internationally recognized clinician who is changing the equestrian educational paradigm. She is well known for her student empowering approach to teaching, her ability to connect with a wide range of horses, her virtual courses, and her positive and balanced point of view.

 Are you working as hard as you can but still can't make ends meet?

I’ve been there - I used to work 14 hour days at a top Dressage Facility. I had all the students & training horses I wanted and was considered 'successful'... Yet I was still struggling to make ends meet. My life was at a breaking point, and I was ready to quit horses (yikes!). That was my wake up call to make some big changes, reinvent my teaching and business structure, and create the life I dreamed of for myself and my horses.  

It has taken me years to learn what I will share with you. Use my journey to help you transform your business and life.

Are you ready to make a change for the better? Are you ready to stop feeling like you have to go it alone? Are you ready to get some real help?

Seminar Schedule

Friday, August 11th

3pm - 4pm: Check-in 4-6:30 pm: General Sessions 6:30 pm-7:30 pm: Mix & Mingle! (there will be short breaks during General Sessions) 

Saturday, August 12th

8 am Late Check-in 8:30 - 12 General Sessions 12 - 1:30 Lunch (Included - no extra cost!) 1:30 - 5:30 General Sessions (there will be short breaks during General Sessions)

What We'll Cover:

  • Exploring The Possibilities: Creating A New Vision For Your Business & Life
  • The Key To Happiness: Attracting The Clients You Love
  • Maximize Your Time: How To Use Leverage In The Horse Business
  • Real Life Examples: See What's Possible and How You Can Do It Too
  • Stop The Leaks: The Fastest & Easiest Way To Increase Your Time, Income, & Results
  • Open Q & A Sessions: Get The Information That You Need. 


We will be meeting at the Loews Sapphire Falls Resort in Orlando Florida. It is convenient to Orlando International airport, area theme paks, and there are tons of food and entertainment options available. Stay at the resort or in other nearby hotels. Details below...

Bring a friend, bring the family! The resort has free transport to Universal Orlando theme parks and Citywalk. Arrive early or stay after the seminar and enjoy everything the area has to offer.


Orlando International Airport - We recommend google flghts to find the best airfares. The venue is 20 minutes from the airport - Shuttle Service $25 Taxi $50

Loews Sapphire Falls is located at 6601 Adventure Way, Orlando, FL 32819

You won't need a car if you stay at the Loews Sapphire. There is complimentary shuttle service to Universal Theme Parks, City Walk, and sister resorts.

Self Parking is $12/day for guests. Parking is $22/day if you choose to stay elsewhere and drive in.

 Lodging: We recommend staying at the Loew's Sapphire - we have a room block with a discounted rate. YOU MUST RESERVE YOUR ROOM BY JULY 11 TO RECEIVE THE DISCOUNT (limited number of rooms available, limited number of rooms available at discounted price). You will also have complimentary shuttle service (bus or water taxi!) to Universal Orlando, Citywalk, and sister resorts. We will be busy during the scheduled seminar times, and outside of that, you are free to do whatever you like... And there's LOTS to do! 

Offsite Lodging: If you’d like to explore other lodging options in the Orlando area, there are many to choose from. We recommend or as good resources for finding rooms and rates at other hotels. 

Entertainment: Choose from Universal Orlando, Citywalk, Walt Disney World, Epcot, and many more. Do we need to say more? 

The best investment you can make is always in yourself!

Get your ticket now !

Your Price: $349 (Includes Saturday lunch)

(The hotel's discounted room rate expires July 11th - limited number - reserve early!)

My NO RISK Promise: If you participate fully in the entire seminar, are committed to learning how to make this information work for you, and by the end you don’t think that you got your ticket-price’s worth of tools and ideas that can increase the quality of your horse business - Come see me at the end of the event, before you leave, and I will refund you the price of your ticket.

In case you were wondering... This is not a get rich quick scheme or a generic sales seminar - It is specifically tailored to the horse industry. The tools and strategies I will show you can easily cover the price of your ticket many times over. 

This seminar will help you solve problems that only another horse trainer could understand.

Still reading? Let me gently suggest that if you are thinking that you don't have the time or money to attend, then you really need to be there. Read on...

I get it: If you are already stretched to your limit, it can feel like there is no option but to just keep your head down and keep going. If what you are currently doing is not fulfilling, sustainable, or profitable, then something is going to have to give... It may as well be on your terms. 

If you want things to be better, but can't imagine how to do it - This seminar was made for YOU. Plus, it's going to be fun! Did you read my no risk guarantee? It is up to you to take the first step!

Cancellation Policy: Life happens, we understand. Full refund of your ticket price will be given for cancellations received in writing to: prior to August 1, 2017. Following this date, no refunds will be given, but you may give your ticket to someone else (Please give us their name so we have them on our registration list!). We will confirm receiving your cancellation with an email and arrange your refund within 1 business day.